Job Responsibility
The Copywriter is responsible for generating the words, slogans and audio scripts that accompany advertising visuals. This may include conceptualizing ideas, creating slogans, catchphrases, messages and straplines for digital campaigns.
Job Duties
- Liaise with clients and interpret their briefs
- Develop creative ideas and concepts
- Present ideas to colleagues and clients
- Familiarize yourselves with products and services, the target audience and their competitors’ activities
- Write clear, persuasive, original copy
- Be in-synch with the trends in digital media
- Proofread copy to check spelling and grammar
- Oversee campaigns through the production stage to completion
- Work on several campaigns at once, sometimes under pressure and often to tight deadlines
- Liaise with production companies, photographers, typographers, designers and printers
- Keep up to date with popular culture and trends
- Monitor the effectiveness of advertising campaigns
Requirements
- Highly creative and imaginative
- Understanding of digital platforms
- Possess good written and interpersonal skills
- Work well in a team
- Able to work under pressure
- An interest in commerce, popular culture, and new advertising trends and techniques
